Download PDF Great Leads: The Six Easiest Ways to Start Any Sales Message By Michael Masterson

Download PDF Great Leads: The Six Easiest Ways to Start Any Sales Message By Michael Masterson

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Great Leads: The Six Easiest Ways to Start Any Sales Message-Michael Masterson

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Ebook About
Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead.In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this is not a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.Great Leads was originally conceived as a book about sales letter leads. But in the planning stages, it quickly morphed into a far broader, far more useful examination of how to write effective leads for any type of direct response ad.This book is not the best book of its kind about how to write successful leads. It is the only book of its kind.

Book Great Leads: The Six Easiest Ways to Start Any Sales Message Review :



I’ve read this book dozens of times. Even bought the Kindle version so I can read it when I don’t have the physical copy. There is so much great stuff in this book it blows my mind. If you buy this book and it doesn’t deliver on everything I’ve said and more, send me an email and I’ll buy your copy from you.
If you've been following the AIDA, AIDCA, or emotional marketing formulas... And yet you still don't feel your message has strength and persuasion, then get this book.It's the next thing to master after having a catchy headline.The book tells you how to transition from the headline to the first sentence, then to the paragraph.You'll learn different types of prospects. Let's you choose how to custom fit your messages based on that too.The book teaches you to create that "hook".I wish the authors could have shared more examples. Really makes a good swipe file for amateurs like me.

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